AUTHOR: David DATE: 12/08/2005 02:01:00 PM ----- BODY:

This page provides an amazing look at what the Philippines was like back in 1955, viewed through the rose-colored glasses of the Coca-Cola Corporation's marketing department of the time. (Download or stream the video from the links provided at the left part of the screen) A typical excerpt of the audio: "This then is the story of refreshement, of Coca-Cola a quality product, pure and wholesome. A story of a friendly product, delicious and refreshing. A story of partners in progress with all Philippine industry providing employment for thousands of people in many industries, contributing to the progress of the country, and in the future as it always does, Coca-Cola will continue to bring more pleasure, more enjoyment to more people everywhere and Coca-Cola is everywhere in the Philippines." While the notion of nutritional and "wholesome" pure cane sugar is amusing from today's enlightened dietary perspective this clip serves as a poignant reminder of what the Philippines has lost over the past forty years. I don't believe anyone in their right mind would dare to call the Philippines the "Pearl of the Orient" anymore. Aside from that though an ice cold Coke and crispy chicharon just can't be beat.

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